Work with me

Bring me the opportunity before the route is obvious.

I work with founders and organisations at the beginning and at inflection points: when an idea needs a company around it, a team needs alignment, or an innovation opportunity needs a clearer path.

Choose the shape

Three ways to work together.

Each starts with the same thing: a real opportunity and an honest look at what is stopping it from moving.

Founder advisor

Ongoing / founder to founder

Useful whenThe idea has promise, but the decisions around product, team, capital, or direction are getting heavier.

What changesClear calls, honest challenge, and a second operating brain when the founder should not think alone.

Discuss advisory

Innovation partner

Project / defined mandate

Useful whenA company sees an opportunity, but internal assumptions and competing agendas are slowing it down.

What changesA sharper opportunity, aligned stakeholders, and a practical path from exploration to investment.

Frame the mandate

Venture builder

Zero to one / with Digital Kitchen

Useful whenThe opportunity is worth more than a report. It needs a product, a narrative, and founder-level ownership.

What changesA venture designed, validated, and built with the product and engineering team at Digital Kitchen.

Discuss a venture

02 Examples of the work

Different rooms. The same ability to make things move.

Selected stories from building companies, operating through growth, and creating culture around new technology.

Muro / Founder

From prototype to art platform and acquisition

Muro began as an idea for living with digital art. It became a platform spanning hardware, software, curation, and 1,600+ displays across four continents.

Keyko / Head of Operations

Building the company around the product

Keyko already had technical momentum. My role was to build the team, safeguards, operating structure, and internal incubator needed around it.

Rare Effect / Crypto art

Two editions, one cultural experiment

Rare Effect began as a hybrid Lisbon and Cryptovoxels festival in 2021, then grew into a larger physical edition bringing 95 international artists together in 2022.

THE PRINCIPLE / 03

I do not need to own the company to care like a founder. I do need clarity about the role, the decision, and what useful change looks like.

04 The person behind the work

The route here was not linear.

Palermo, Ljubljana, Berlin, Lisbon, Qatar. Startups, operations, investor relations, galleries, and venture building all shaped how I read an opportunity.

Read the longer story

Start with the real question

Bring the opportunity before it becomes expensive confusion.

Founder advisory, innovation mandates, and zero-to-one venture building.

Discuss a venture