From prototype to art platform and acquisition

The starting point

Muro began with a simple tension. Digital art was becoming culturally important, but most people still experienced it through a laptop or a phone. I wanted it to live in physical spaces with the presence of an artwork, not the feeling of another piece of content.

At that point there was no company, product, supply chain, or obvious route to market. There was an idea and the conviction that the pieces could be assembled.

What I built

I started with a prototype, then sourced dedicated screens from China and built the relationships needed to manufacture them. Around the hardware, we developed the application that delivered the art and the operating system required to manage those displays.

The venture needed more than technology. I brought artists into the platform, shaped its curation and brand, worked with neuroscience-backed approaches to understand emotional response, raised capital, negotiated with suppliers, and built commercial relationships across several markets. I later established a company branch in Qatar and spent ten months building a network there from the ground up.

This was the part of entrepreneurship I am best at: moving between product, people, capital, legal structure, supply, story, and sales until the idea can stand on its own.

What it became

Muro grew to more than 150 artists and 1,600 displays across four continents. In 2025, the company was acquired by Sedition Art.

The exit matters, but the more useful proof is the full arc. I did not contribute one specialist piece. I built the company around the idea and carried it from the first prototype to a point where another established platform wanted to take it forward.

Muro also clarified the work I want to keep doing. I love the zero-to-one: finding the opportunity, forming the system around it, and creating enough momentum for people to believe. Digital Kitchen is the structure I built to do that more than once.